Gomamatoday.com launched in June 2006 and is owned by Handbag.com Limited (Handbag). In October 2006 Handbag.com Limited became part of the Hearst Digital Network, the digital publishing division of The National Magazine Company Limited (NatMag). Handbag is wholly owned by NatMag.

Aimed at mamas and mamas-to-be, gomamatoday takes you from pre-conception (when motherhood is just a twinkling little thought) right through conception and pregnancy. We will get you to the birth, and once your baby is in your arms we're still here online with advice, tips, empathy and fun for mamas of little ones up right to the age of three.

The site includes expert advice, discussion groups and reader feedback facility, plus tips and articles on everything from product testing and fashion to medical information. Gomamatoday has top expert writers and a breadth of coverage to establish its reputation as the website of choice for its target audience.

The typical gomamatoday.com user is a handbag.com user who happens to be thinking 'pregnancy', 'birth', 'babies and/or 'toddlers'. She is between 25 and 45, with a median age of 33. She is likely to be ABC1, and either married or living with a partner in the home she owns. In her spare time (of which there is little!) she enjoys shopping - she purchases by mail order and online.

She visits gomamatoday.com for advice, information, entertainment, empathy, parenting tips, and the chance to share information with other users. Gomamatoday.com harnesses reader potential in a unique way, making user comment and review part of the very fabric of the site, allowing users to contribute to and shape the discussion.

Photos
All photographs on sites owned by Handbag Publishing are copyright protected and must not be downloaded.

gomamatoday.com is wholly owned by Handbag.com Limited whose Registered office is 72 Broadwick Street, London, W1F 9EP. Registered Company Number: 03819979.