Below are details for Advertisers and Agencies regarding creative specifications required to advertise on gomamatoday.com.
Basic Advertising Specs
| Ad Type |
Dimensions |
Weights |
| Banner | 468 x 60 pixels | Up to 15k |
| Leaderboard | 728 x 90 pixels | Up to 18k |
| MPU | 300 x 250 pixels | Up to 18k |
| Promo | 300 x 125 pixels | Up to 18k |
Please always supply a static or animated gif back-up to any Flash file.
URL link - Please supply the click through/tracking URL when sending creatives.
Dynamic Advertising Specs
| Ad Type |
Dimensions |
Weights |
| Expandable Banner | 468 x 60 to 468 x 350 pixels | Up to 18k |
| Expandable MPU | 300 x 250 to 600 x 500 pixels | Up to 20k |
| Overlay | 400 x 300 pixels Max | 3rd Party limitations apply |
| Page Peels | 800 x 600 pixels Max | 3rd Party limitations apply |
All dynamic advertising must be user activated via a roll over and have a visible close button.
Any sound must be set to OFF as standard, and be user activated to turn on if required.
Expanding MPU must expand only LEFT, DOWN, or LEFT & DOWN.
Overlays must time out after no more than 20 seconds.
Page Peels can be activated via a peel on the right or left hand side of the page - no larger than 50 x 50 pixels.
Competition / Advertorial Specs
| Main body Text | 250 Words Max | |
| Main Image (STATIC) | 200 x 170 pixels | Up to 6k |
| Photo Gallery Images (STATIC) | 240 x 370 pixels | Up to 15k |
Newsletter
Text Link - Max text 120 characters including spaces and headline
Banner / Skyscraper Creative - Only Gif formats, static or animated
Shockwave Flash Files
Information for Creative Agencies and Designers: Please adhere to the below link for set-up instructions prior to supplying flash files to allaboutyou.com enabling allaboutyou.com to count clicks and serve flash files
Go to: http://www.macromedia.com/resources/richmedia/tracking/designers_guide/ and scroll down to;
To assign a clickTag for your advertisement
(See below for allaboutyou.com's preferred code to go into Button Action of Action Script)
on (release) {
getURL (_level0.clickTag, "_blank");
}
Note: "_blank" is included to ensure click opens up in a new window.
Please also supply:
1. .swf file formatted as per the above link
2. Default gif (for users who do not have a flash plugin)
3. Click thru url
4. Version of flash, creatives are designed in?
ALL FLASH FILES MUST BE SAVED TO FLASH VERSION 6 OR LESS
Dynamic Advertising
Please note: For more information regarding allaboutyou's acceptance of Rich Media advertising including:
Shockwave Flash, HTML, Tangozebra including; (Toast/Overlayz and Tranzitionals), Interstitials, Unicast Superstitials, Eyeblasters, Dynamic HTML and Eyewonder contact the allaboutyou.com prior to sending creatives.
For all information on Eyeblaster specs and regulations, please visit http://www.eyeblasterwiz.com/Admin/Resources/DownloadsArea/Documentation/View.asp
For all information on Tangozebra specs and regulations, please download http://ad.uk.tangozebra.com/00003046/ServingTZformats/serving_TZ_formats.pdf
All creatives will be tested and checked for compatibility prior to site approval and go live.
Agencies, please note handbag use Dart for Publishers version 5.0 and Interstitial advert delivery is enabled.
3rd party serving
Please send advert tags/fragments/locations to Arthur Cole or Corin Baird at the email addresses below. Also supply click thru
URL and login password to allaboutyou.com for viewing 3rd Party reports. allaboutyou.com have Interstitial advert delivery enabled.
Creative deadlines
For Gifs or 3rd party served creatives please allow up to 3 working days prior to campaign start date. For Rich Media creatives
please allow up to 5 working days prior to campaign start date.
Contact
For more information regarding campaign uploads, campaign delivery, and all other traffic queries please contact the
allaboutyou.com Head of Operations,
Arthur Cole on 020 7292 3309 or fax 020 7292 0021. Alternatively contact
Corin Baird on 020 7292 3302. For more details regarding advertising rates and available inventory contact the Sales team on
020 7292 0020 or fax 020 7292 0021.
Contact: Handbag Publishing Group, 151 Oxford Street, London W1D 2JG, Tel: ++44(0) 20 7292 0020 Fax: ++44(0) 20 7292 0021 Mail:
info@handbag.com Company Registration No. 3819979 VAT Reg No. 7592008
